Effective Date: 11/11/2025

1. Introduction
This Privacy Policy describes how Ask Ella B.V. (“we,” “us,” or “our”) collects, uses, and protects personal data for our public-facing website (the “Website”).
We are committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR).

2. Who we are (data controller)
The company responsible for your personal data (the “Data Controller”) is:
● Legal Entity: Ask Ella B.V.
● Location: Amsterdam, The Netherlands
● For privacy-related questions, you can contact us at: ellen@en-tera.nl

3. What personal data qe collect
This policy applies only to data collected on our public website.
● Data you provide voluntarily: We collect personal data that you voluntarily provide to us when you use our website’s contact form. This is limited to your email address and any other information you choose to provide (such as your name or a message).
● Data we collect automatically: When you visit our website, our web server automatically logs technical information. This includes your IP address, browser type, operating system, and the date and time of your visit. This data is processed for the purpose of maintaining our website’s security and ensuring its proper function.

4. How & why we use your data (purpose & legal basis)
We only use your personal data when we have a legal basis to do so under the GDPR.
● To respond to your inquiries:
○ Purpose: We use the email address you provide in our contact form to respond to your questions or provide you with information about signing up for our service.
○ Legal basis: legitimate interest (GDPR Art. 6(1)(f)). We have a legitimate interest in responding to your business inquiries.
● To operate and secure our website:
○ Purpose: We use automatically collected technical data (like your IP address) to ensure our website functions correctly, to maintain its security, and to protect it against misuse.
○ Legal basis: legitimate interest (GDPR Art. 6(1)(f)). We have a legitimate interest in ensuring the security and operational integrity of our website.

5. Data sharing (third-party processors)
We do not sell, rent, or trade your personal data. We only share it with trusted third-party service providers (“Data Processors”) who help us operate our website.
● Website Host: Our website is hosted by GoDaddy (GoDaddy.com, LLC). GoDaddy provides the server infrastructure that our website runs on.
● Website CMS: Our website is built on the WordPress platform.
● Email Provider: Gmail. When you send us an email via our contact form, that email is processed by our email provider.

6. International Data Transfers
Our website host, GoDaddy, is based in the United States. This means that when you visit our website, your technical data (like your IP address) may be transferred to and stored on servers in the U.S.
We have a legal basis for this transfer. GoDaddy is certified under the EU-U.S. Data Privacy Framework (DPF). This framework has been deemed by the European Commission to provide an adequate level of protection for personal data transferred from the EU to the U.S.

7. Cookies
Cookies are small text files stored on your device. We use only “Strictly Necessary” cookies. These are essential for the website to function and cannot be switched off.
● wordpress_test_cookie: This is a default cookie from WordPress. It tests whether your browser has cookies enabled. It does not store any personal data and is deleted when you close your browser.
Important: This policy assumes you do not use any non-essential cookies, such as those for analytics (e.g., Google Analytics) or marketing (e.g., Facebook Pixel). If you add any plugins for these services, this section is no longer accurate, and you will be legally required to implement a cookie consent banner.

8. Data retention
We will only keep your personal data for as long as it is necessary for the purposes we collected it for.
● Contact form data: We retain personal data from contact form submissions for as long as we are in active discussion with you, and for 1 year thereafter.

9. Your GDPR rights
As a resident of the European Union, you have the following rights over your personal data:
● Right to access: You can request a copy of the data we hold about you.
● Right to rectification: You can ask us to correct any inaccurate information.
● Right to erasure (right to be forgotten): You can ask us to delete your personal data.
● Right to restrict processing: You can ask us to limit how we use your data.
● Right to data portability: You can ask for a copy of your data in a machine-readable format.
● Right to object: You can object to us processing your data based on our legitimate interests.
To exercise any of these rights, please contact us at ellen@en-tera.nl.

10. Right to complain
You have the right to lodge a complaint with your local data protection authority. For The Netherlands, this is the:
Autoriteit persoonsgegevens (Dutch DPA) Website: https://autoriteitpersoonsgegevens.nl/

11. Changes to this policy
We may update this policy from time to time. The “Effective Date” at the top of this policy will indicate when it was last revised.

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ellen@en-tera.nl

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